ATS4083 Current Issues (Villa Danialla Beach Resort) Brand & Marketing

ATS4083 Current Issues (Villa Danialla Beach Resort) Brand & Marketing


tired Flustered anxious and we keep pushing ourselves on the move to keep up You need an escape? There is one right here in villa Danella beach resort This Villa is located in Bachok, Kelantan and only took 45 minutes drive from Kota Bharu city center or from Kota Bharu Airport With their facilities and rooms facing the South China Sea Expect nothing less than a beautiful white sandy beach to see, to touch, and to swim in Dato Siti Hamidah Hamat was the founder and Managing Director of Villa Danialla Beach Resort The resort was set up based on the Malay culture Villa Danialla have more than 10 types of room to choose which is Villas Dato Siti, Villa Russkaya, Villa Zainab, Villa Ombak, Villa Hamat and Villa Sarah, Villa Matahari Villa Meriam Villa Fatima, and the last one is Villa Haflin. Each of this Villa have their own uniqueness. Here in villa Danialla also executes events such as family days, reunions, meetings, annual dinners and birthday parties they also arrange trips to water falls, hot springs, hiking, Perhentian island, Buddhist temples with Buddha sculpture and Fortunately Villa Daniel were close to the Thailand border, which allows us to go to Golok for a day trip. My name is Sarah Saiful I am the GM (General Manager) here and i actually graduated Electric Electronic Engineering, 2011 But since i graduated, i’ve been managing this place for the past 8 years Branding is strategic and marketing is tactical and what the company used to get their brand in front of consumers. Brand not only creates loyal customers but it creates loyal employees to. While marketing is one of the ways to create awareness about the product or services provided by the company Can you explain a bit about your company’s brand Okay, we are a beach resort. But at the same time we are a boutique beach resort. I mean it’s not really the same, every room is different But usually boutique beach resort only has like 20 rooms But we have 96. So we are a big boutique beach resort What do you think about the importance about brand management It’s very important People will not know about your business if you don’t tell them So it’s how you represent yourself and how you spread awareness When you talk about branding, so you must have your own marketing strategies. So what are some of your favorite marketing tools Because we know everyone is on their phone everything is online so it’s lot of online stuff. More to social media How do you stay updated to the tools and current trends I think that it’s quite usual because everything goes viral So you just use a lot of channel like instagram or facebook. It is very active when it comes to branding The first challenges is Challenges in keeping the service quality and the second one is lack of fundings in promotions last but not least is challenges in health and security if the current plan of action including company Expenditures on advertising, products and employees isn’t working out It may be time to commit to some changes. one way to address financial issues is to Review, Revamp, Research, Rewrite the business plan By monitoring reviews in social media and customer feedback Whether obtained directly within the hotel or through online reviews can alert managers to issues which may not meet required standards It can also provide inspirations or guidance to make further improvements The third one is carry out risk management in the premises. By carrying out this management The villa will be taking an important step towards protecting both employees and visitors as well as complying with all relevant laws